Search Group SEO Perth

The following is a simple introduction to the use of heading tags in the formating of on-page SEO activities. In descending priority of importance, H ref tags should be used to group content on the page, and the titles need to include one or more of the primary focus keywords within the title text. Heading tags (<H1> to <H6>) are given an additional boost in Search Engine rankings by search engines. The reason for this is that headings traditionally carry important information about the structure of a page. For this reason, it is preferable to use headings to mark important elements in a document and to utilise keywords within the heading tags. Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords. For greater SEO, only use one <H1> title per page.

Understanding the principles of how search engines operate, and how users interact with Search Engines, is fundamental to the core of Search Engine Optimisation (SEO) and the service that our specialist team at Search Group performs. Did you know that 85% of people who click on a search result click on the organic search result? Organic, also known as the 'natural' results attract the majority of attention and consumer trust, as opposed to Search Engine Marketing (SEM) such as Google Adwords sponsored links that appears at the top and along the side of the search results page. And the important thing to remember from this 85% of search traffic, is that the only way to rank in the organic results is from SEO. If we see 100% of searchers clicking the first organic search result, less than 50% will click the first paid result (sponsored link). When SEO is performed on your website it has a cascading effect. Most of the work you do for organic SEO - content creation, site per

Adding a blog to your current website is a beneficial activity to increase interest in your website and business services and products. It creates one of our preferred sticky effects, where website users are able to add, subscribe or follow your blog and retain a connection to your business whereby you can market to. A blog also provides a forum for you to make announcements, updates, and share knowledge and advice in an area where you have knowledge and know how. My recommendations are using a Blogger blog due to the relationship with Google ownership, and content crawling associating to being found more readily within Google's own SERPs. It is free to set up and there are a wealth of template designs that you can choose from, add a logo and you are away... More intimate template customisation is possible, and our own design team can create a customised template to match your business branding activities as well as assist in creating additional cross pollenation activities for

Regardless of the Social Media platform, I recommend that you don't leave your biography blank... or created in a haphazard manner with little thought, time or effort. In the exercise of setting up your new online presence in each Social Media channel (Facebook, Twitter, LinkedIn, YouTube, FourSquare et al), take some time to consider firstly your choice of username - does it include any useful keywords for your industry, services or products for example? Have you considered having multiple user accounts/usernames so that your business can be found under distinct categories or sections? When your Twitter account shows up in the SERPs (Search Engine Result Pages), your description/bio will also show up in the SERPs. This makes it quite helpful when trying to be found for a keyword and/or phrase in your industry vertical. Many Social Media channels enable you to upload images, design backgrounds and customise the overall design of your Social Media platform. Use this important scr

Not just a website, it is your online business portal and entrance point for your consumers to your products and services. Looking to stand out of the crowd and get noticed? Search Group, leading Perth SEO company, is the sister company to Perth website design company Star 3 Media ( http://www.star3media.com.au/ ). This enviable relationship provides a natural harmony in overall online marketing practices and synergies between the Vorian Media Group ( http://www.vorian.com.au/ ) of companies. This operational partnership provides a two way resource flow in skills and knowledge. Search Group is able to offer website maintenance, upgrades and rebuilds in-house, along with custom web based programming. Star 3 Media have exceptional graphic designers and talented web developers able to provide a range of web based applications to suit your requirements. Star 3 Media involves Search Group from initial client brief, website development and go-live launch processes where Search Group

Have you heard of a '404-Error' before? If you have ever visited a page of a website that has been moved, deleted or renamed, or if you typed in part of the address wrong yourself or even clicked on a broken link, you’ll see an error telling you that there’s no page at that address. The technical name for this is a ‘404’ error - Page Not Found , and they’re very important to handle correctly. When a website doesn’t have a custom 404 error page, website users will see the hosting company's default error screen which as a general rule isn't all that useful, and starts to create a sense of frustration for website visitors, and in many cases becomes the point of abandonment for the user leaving your website. Once you've spent all the time and effort in driving traffic to a website we certainly don't want to see the user leave without spending time on your site! It's actually possible to customise your 404 error pages that website visitors will see on your w

Bit like a car that may gradually, or even suddenly, start to make an unusual noise from underneath the hood you have choices... - keep driving and hope for the best - pop the hood and take a look around yourself - or head over to your trusted mechanic and get it sorted At Search Group we regularly provide ongoing reports, and expand upon our initial site audit where we outline any concerns that may exist under the hood of your website, particularly when it comes to the performance of your website both for the user experience and the performance and interaction of Search Engines across your website. I notice regularly when performing reviews that many client website's still have invalid websites that do not conform to web standards and meet the necessary quality checks applied. The following short and simple reference is provided to explain in depth why it is beneficial to validate your website, and answer some of the common misconceptions around this: http://validator.w3.

If your website is not currently taking advantage of a simple and important web design feature known as the favicon, then you are missing out on some additional brand exposure and instilling brand recognition into your website visitors. The favicon (abbreviation for favourite icon), is a visual representation of your business, and is normally the logo of your business. So where is the favicon seen? First and formost the favicon is seen as the little icon in the URL address bar of your web browser next to your website address. When users bookmark or save your website to their favourites apart from the title of the website being stored as a link, the favicon image appears next to your link in the users browser. If they also put your website in to their links bar within the browser or drag the favourite to their desktop for easy access, this favicon is used as the icon representing your business website. As well, in web browser tabbed browsing, the favicon is next to the website name

The humble domain name is a very important step in your online marketing activities, normally derived from your business name, there are actually many considerations when it comes to the choice in your domain name registration ... and we would like to also have you think about not just the one domain, but look towards a multi funnel approach to driving targeted traffic to your business by registering multiple domain names. Search Engines take your domain name into consideration as the primary source of keywords to indicate what your business or service is about. The TLD (Top Level Domain) also provides information about locality or region. For example a .com.au domain name will inform the search engine and users that the website is servicing primarily the Australia public. Since the importance to search engine visibility relies on a suitable domain name, this is where Search Group can assist you in researching suitable options, providing suggesting based on appropriate research an

Perth, Western Australia based search engine optimisation company Search Group is now on LinkedIn.com LinkedIn is the world’s largest professional network with over 80 million members and growing rapidly, and is really like a business version of Facebook. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. With our LinkedIn profile you can follow and connect with our staff and organisation as a whole and gain the benefit from following our company and receiving our special offers via this medium. Also find out about our sister companies, and our activities on Facebook, FourSquare, Twitter and Blogger. To follow us on LinkedIn search for Search Group or visit the link: http://www.linkedin.com/company/search-group_2

Yes, your favourite Perth SEO company Search Group is continuing their Social Media updates for 2011 with a revamp of their online presence on Facebook. You can 'Like' our company Fan Page on Facebook by searching for us as: Search Group Australia We'll be evolving our Facebook activity pretty quickly, and will have a lot of useful information, links and special offers for you to take advantage of. With over 700,000+ Facebook users in Perth and 550 Million and growing world wide we hope to find a few friends out in Facebook. Remember the whole idea of Social Media is a communication channel, and we want to connect with all our clients, future prospects, staff and friends and keep them up to date with what Search Group is currently doing and planning to do in the near future. We want to hear from you , and love your feedback. So remember to tell your friends about us as well as we grow our fan base and spread the word!

A bit of cross platform promotion this morning, as we let you know about Search Group being on Twitter. If you don't have a Twitter account and just want to see what we are saying you can visit the Twitter website to see our posts: http://twitter.com/SearchGroupAU or see the latest tweets to the right hand side of our blog page within our Twitter Application window. For those of you already on Twitter, please follow @SearchGroupAU, and we'll follow you back as we will love to communicate with you and catch up online. You may be in one of our #FF FollowFriday posts which will increase your exposure, and we're here to also provide valuable industry information, and details about our own company. So follow @SearchGroupAU so you can get discounted services, find out about new seminars and hear about our success stories.

When you come to visit Search Group ( www.searchgroup.com.au ) in our offices at: Suite 90, City West Business Centre, 102 Railway Street, West Perth, WA 6005 remember to 'Check-in' using the social media platform FourSquare. Search Group venue location on FourSquare: http://foursquare.com/venue/5155534 We are encouraging our clients, visitors, seminar attendees and staff to join us online via www.FourSquare.com and connect to our business. We'll be offering incentives for frequent visitors as well as "Tips" that are left. See if you can also get a photo of yourself in front of one of our signs and become the Mayor of Search Group! If you would like to find out how your business can use FourSquare for online marketing please contact Search Group on 1300 100 000 .

Register for Perth SEO specialists Search Group Free SEO Seminars Search Group located in West Perth, run regular small group seminars each month on a range of topics including SEO 101 and Social Media. The seminars run for two hours and include a light lunch and an opportunity to network with other businesses whilst discussing Search Marketing. If you would like to understand what SEO is all about, and how it can generate targeted traffic for your website then contact our search team on 1300 100 000 or send through a seminar request via the website: www.searchgroup.com.au . During the SEO 101 training sessions we will provide a look at the basics of SEO and what is needed for your website to be found online covering: -  how Search Engines work -  how users interact with Search Engines -  why Search Engine Optimisation is necessary -  what is the difference to Search Engine Marketing - PPC -  the constantly changing environment -  using real world examples to put it all to

Introducing the driving force behind leading Perth SEO and Online Marketing company Search Group Matt Lynch's position in Search Group is as Head of Search. His primary role in this position is to drive targeted traffic for clients to their websites, increasing website traffic and generating conversions leading to a Return On Investment (ROI) for the business owners. Matt does this through the use of Search Engine Optimisation (SEO), Google Adwords Search Engine Marketing (SEM), the use of Social Media Marketing (SEM), and enhancing client's websites so that they are at the top of their game in performance and ready to receive the traffic then capture it, and generate the interaction and conversions. Over the last 20 years Matt Lynch have been involved in IT, and has built up a toolkit of skills and knowledge that combine very well for his current role. Matt started in IT from a design background winning state awards in art and technical design. In the past he has had inv

Who is Search Group? Perth, Australia - specialist SEO agency Search Group ( www.searchgroup.com.au ) is a sub division of local Perth website design and development agency Star3 Media ( www.star3media.com.au ). Evolving as an independent business in their own right, Search Group supports the in-house design and customised development group making SEO friendly websites, whilst also supplying specialist SEO consulting services to Perth businesses and other website design agencies. Our Services Search Group offer SEO audits and evaluation services for website owners, along with SEO packages, SEO consulting , SEM (Search Engine Marketing) with Google Adwords, Yahoo! and Facebook and Social Media packages for businesses securing social media usernames, setting up social media, and managing social media for businesses. Search Group also provide website performance reviews, looking at functional design, usability testing, performance testing and tie this in with providing search frie