Will my website benefit from SEO?
Understanding the principles of how search engines operate, and how users interact with Search Engines, is fundamental to the core of Search Engine Optimisation (SEO) and the service that our specialist team at Search Group performs.
Did you know that 85% of people who click on a search result click on the organic search result? Organic, also known as the 'natural' results attract the majority of attention and consumer trust, as opposed to Search Engine Marketing (SEM) such as Google Adwords sponsored links that appears at the top and along the side of the search results page. And the important thing to remember from this 85% of search traffic, is that the only way to rank in the organic results is from SEO.
If we see 100% of searchers clicking the first organic search result, less than 50% will click the first paid result (sponsored link).
When SEO is performed on your website it has a cascading effect. Most of the work you do for organic SEO - content creation, site performance improvements and link building also improves conversion, grows your overall brand awareness and strengthens other marketing efforts.
Search puts you in front of the customer when they need you. Unlike traditional press or off line advertising efforts, and even banners and such, search-driven marketing appears in front of the customer right when they need your services. You know that, because they're searching for you.
81% of internet users use search engines to find a website.
73% of all online transactions begin with a search engine.
87% of searchers only look at the first page of the Search Engine Results.
SEO has a lasting effect. Assuming you stick to good quality SEO techniques with long-term viability, your search engine optimisation work will help you for months or years. Every improvement you make, every page you add to your site, every link you earn will stick around, boosting later efforts.
There is also an opportunity for the little guy to have a win. SEO is a small business' best chance to beat out incumbents. SEO requires a degree of agility that big companies often can't manage. The internet can really be a level playing field, but if you take advantage of the wealth of experience from our dedicated Search Group team, the specialists in SEO, you can tip the online advantage in your favour.
Did you know that 85% of people who click on a search result click on the organic search result? Organic, also known as the 'natural' results attract the majority of attention and consumer trust, as opposed to Search Engine Marketing (SEM) such as Google Adwords sponsored links that appears at the top and along the side of the search results page. And the important thing to remember from this 85% of search traffic, is that the only way to rank in the organic results is from SEO.
If we see 100% of searchers clicking the first organic search result, less than 50% will click the first paid result (sponsored link).
When SEO is performed on your website it has a cascading effect. Most of the work you do for organic SEO - content creation, site performance improvements and link building also improves conversion, grows your overall brand awareness and strengthens other marketing efforts.
Search puts you in front of the customer when they need you. Unlike traditional press or off line advertising efforts, and even banners and such, search-driven marketing appears in front of the customer right when they need your services. You know that, because they're searching for you.
81% of internet users use search engines to find a website.
73% of all online transactions begin with a search engine.
87% of searchers only look at the first page of the Search Engine Results.
SEO has a lasting effect. Assuming you stick to good quality SEO techniques with long-term viability, your search engine optimisation work will help you for months or years. Every improvement you make, every page you add to your site, every link you earn will stick around, boosting later efforts.
There is also an opportunity for the little guy to have a win. SEO is a small business' best chance to beat out incumbents. SEO requires a degree of agility that big companies often can't manage. The internet can really be a level playing field, but if you take advantage of the wealth of experience from our dedicated Search Group team, the specialists in SEO, you can tip the online advantage in your favour.
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