Maximise your online marketing efforts in your Social Media bios

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Regardless of the Social Media platform, I recommend that you don't leave your biography blank... or created in a haphazard manner with little thought, time or effort.

In the exercise of setting up your new online presence in each Social Media channel (Facebook, Twitter, LinkedIn, YouTube, FourSquare et al), take some time to consider firstly your choice of username - does it include any useful keywords for your industry, services or products for example? Have you considered having multiple user accounts/usernames so that your business can be found under distinct categories or sections?

When your Twitter account shows up in the SERPs (Search Engine Result Pages), your description/bio will also show up in the SERPs. This makes it quite helpful when trying to be found for a keyword and/or phrase in your industry vertical.

Many Social Media channels enable you to upload images, design backgrounds and customise the overall design of your Social Media platform. Use this important screen real estate to reinforce your brand and business logo, keep consistency with your corporate colour scheme to show the relationship to your website, and include useful information such as web address, email address, physical address, other contact details, and perhaps even some Call To Action activity with a current advert tile for your latest offer or incentive.

Now take note, if you weren't already aware, Bing and Google Search Engines confirmed in December 2010 that social media positioning, and commentary has a direct impact on rankings. So let's use the value from this to aid your online marketing efforts and get it all tied in together for your business. Bing has a direct content relationship deal with Facebook, and Google likewise has a relationship deal with Twitter. So the more you self promote in these Social Media platforms, the search engines are able to discover more and more of your content pages, links, and the keyword anchor text that point to these pages.

Search Group have regular Social Media training seminars each month, so if you are interested in a free lunch, with 2hrs free training and resources provided let me know so I can forward you an invitation. If you require some direct assistance with researching suitable usernames in the different Social Media channels, or getting set up please simply let me know.

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