A Little Offer for a Little Icon - favicon.ico
If your website is not currently taking advantage of a simple and important web design feature known as the favicon, then you are missing out on some additional brand exposure and instilling brand recognition into your website visitors. The favicon (abbreviation for favourite icon), is a visual representation of your business, and is normally the logo of your business. So where is the favicon seen? First and formost the favicon is seen as the little icon in the URL address bar of your web browser next to your website address. When users bookmark or save your website to their favourites apart from the title of the website being stored as a link, the favicon image appears next to your link in the users browser. If they also put your website in to their links bar within the browser or drag the favourite to their desktop for easy access, this favicon is used as the icon representing your business website. As well, in web browser tabbed browsing, the favicon is next to the website name