Search Group SEO Perth

Understanding the principles of how search engines operate, and how users interact with Search Engines, is fundamental to the core of Search Engine Optimisation (SEO) and the service that our specialist team at Search Group performs. Did you know that 85% of people who click on a search result click on the organic search result? Organic, also known as the 'natural' results attract the majority of attention and consumer trust, as opposed to Search Engine Marketing (SEM) such as Google Adwords sponsored links that appears at the top and along the side of the search results page. And the important thing to remember from this 85% of search traffic, is that the only way to rank in the organic results is from SEO. If we see 100% of searchers clicking the first organic search result, less than 50% will click the first paid result (sponsored link). When SEO is performed on your website it has a cascading effect. Most of the work you do for organic SEO - content creation, site per

Adding a blog to your current website is a beneficial activity to increase interest in your website and business services and products. It creates one of our preferred sticky effects, where website users are able to add, subscribe or follow your blog and retain a connection to your business whereby you can market to. A blog also provides a forum for you to make announcements, updates, and share knowledge and advice in an area where you have knowledge and know how. My recommendations are using a Blogger blog due to the relationship with Google ownership, and content crawling associating to being found more readily within Google's own SERPs. It is free to set up and there are a wealth of template designs that you can choose from, add a logo and you are away... More intimate template customisation is possible, and our own design team can create a customised template to match your business branding activities as well as assist in creating additional cross pollenation activities for

Regardless of the Social Media platform, I recommend that you don't leave your biography blank... or created in a haphazard manner with little thought, time or effort. In the exercise of setting up your new online presence in each Social Media channel (Facebook, Twitter, LinkedIn, YouTube, FourSquare et al), take some time to consider firstly your choice of username - does it include any useful keywords for your industry, services or products for example? Have you considered having multiple user accounts/usernames so that your business can be found under distinct categories or sections? When your Twitter account shows up in the SERPs (Search Engine Result Pages), your description/bio will also show up in the SERPs. This makes it quite helpful when trying to be found for a keyword and/or phrase in your industry vertical. Many Social Media channels enable you to upload images, design backgrounds and customise the overall design of your Social Media platform. Use this important scr

Not just a website, it is your online business portal and entrance point for your consumers to your products and services. Looking to stand out of the crowd and get noticed? Search Group, leading Perth SEO company, is the sister company to Perth website design company Star 3 Media ( http://www.star3media.com.au/ ). This enviable relationship provides a natural harmony in overall online marketing practices and synergies between the Vorian Media Group ( http://www.vorian.com.au/ ) of companies. This operational partnership provides a two way resource flow in skills and knowledge. Search Group is able to offer website maintenance, upgrades and rebuilds in-house, along with custom web based programming. Star 3 Media have exceptional graphic designers and talented web developers able to provide a range of web based applications to suit your requirements. Star 3 Media involves Search Group from initial client brief, website development and go-live launch processes where Search Group

Have you heard of a '404-Error' before? If you have ever visited a page of a website that has been moved, deleted or renamed, or if you typed in part of the address wrong yourself or even clicked on a broken link, you’ll see an error telling you that there’s no page at that address. The technical name for this is a ‘404’ error - Page Not Found , and they’re very important to handle correctly. When a website doesn’t have a custom 404 error page, website users will see the hosting company's default error screen which as a general rule isn't all that useful, and starts to create a sense of frustration for website visitors, and in many cases becomes the point of abandonment for the user leaving your website. Once you've spent all the time and effort in driving traffic to a website we certainly don't want to see the user leave without spending time on your site! It's actually possible to customise your 404 error pages that website visitors will see on your w

Bit like a car that may gradually, or even suddenly, start to make an unusual noise from underneath the hood you have choices... - keep driving and hope for the best - pop the hood and take a look around yourself - or head over to your trusted mechanic and get it sorted At Search Group we regularly provide ongoing reports, and expand upon our initial site audit where we outline any concerns that may exist under the hood of your website, particularly when it comes to the performance of your website both for the user experience and the performance and interaction of Search Engines across your website. I notice regularly when performing reviews that many client website's still have invalid websites that do not conform to web standards and meet the necessary quality checks applied. The following short and simple reference is provided to explain in depth why it is beneficial to validate your website, and answer some of the common misconceptions around this: http://validator.w3.