A Little Offer for a Little Icon - favicon.ico

By -
If your website is not currently taking advantage of a simple and important web design feature known as the favicon, then you are missing out on some additional brand exposure and instilling brand recognition into your website visitors. The favicon (abbreviation for favourite icon), is a visual representation of your business, and is normally the logo of your business.

So where is the favicon seen?

First and formost the favicon is seen as the little icon in the URL address bar of your web browser next to your website address. When users bookmark or save your website to their favourites apart from the title of the website being stored as a link, the favicon image appears next to your link in the users browser. If they also put your website in to their links bar within the browser or drag the favourite to their desktop for easy access, this favicon is used as the icon representing your business website. As well, in web browser tabbed browsing, the favicon is next to the website name on each tab…

So as you can see this simple, effective, visual reminder, really helps your website stand out of the crowd, and should encourage users to come back and revisit your site.

Some search engines actually check to see if your website has a favicon, and may use this as part of their ranking algorithm as they determine how professional your website is, which could help to determine whether your website should appear above another. So when they check, and they don’t find one in the default location it may also trigger unnecessary 404 Errors (Page not Found) which we would like to avoid.

Now that you can see how important it is to have this little thing in place, how do you get one?

If you already have a website designer please contact them directly and request them to get this implemented for your website, creating the icon logo, locating this on the server, and ensuring it is in the default location and each page of your site has the necessary meta tag pointing to it indicating that it now exists.

If you would like Search Group to get this done for you please let me know as I will have our own internal design/development team do this for you. 

 Contact us for a free no obligation quote on our services.

 Create a memorable icon for your brand with Search Group.

... the small things do matter!

Comments

Post a Comment

Popular posts from this blog

Search Group on FourSquare

By -
When you come to visit Search Group ( www.searchgroup.com.au ) in our offices at: Suite 90, City West Business Centre, 102 Railway Street, West Perth, WA 6005 remember to 'Check-in' using the social media platform FourSquare. Search Group venue location on FourSquare: http://foursquare.com/venue/5155534 We are encouraging our clients, visitors, seminar attendees and staff to join us online via www.FourSquare.com and connect to our business. We'll be offering incentives for frequent visitors as well as "Tips" that are left. See if you can also get a photo of yourself in front of one of our signs and become the Mayor of Search Group! If you would like to find out how your business can use FourSquare for online marketing please contact Search Group on 1300 100 000 .
Read more

Meet Matt Lynch - Head of Search for Perth SEO company SearchGroup.com.au

By -
Introducing the driving force behind leading Perth SEO and Online Marketing company Search Group Matt Lynch's position in Search Group is as Head of Search. His primary role in this position is to drive targeted traffic for clients to their websites, increasing website traffic and generating conversions leading to a Return On Investment (ROI) for the business owners. Matt does this through the use of Search Engine Optimisation (SEO), Google Adwords Search Engine Marketing (SEM), the use of Social Media Marketing (SEM), and enhancing client's websites so that they are at the top of their game in performance and ready to receive the traffic then capture it, and generate the interaction and conversions. Over the last 20 years Matt Lynch have been involved in IT, and has built up a toolkit of skills and knowledge that combine very well for his current role. Matt started in IT from a design background winning state awards in art and technical design. In the past he has had inv
Read more

Using Heading Tags for on-page SEO

By -
The following is a simple introduction to the use of heading tags in the formating of on-page SEO activities. In descending priority of importance, H ref tags should be used to group content on the page, and the titles need to include one or more of the primary focus keywords within the title text. Heading tags (<H1> to <H6>) are given an additional boost in Search Engine rankings by search engines. The reason for this is that headings traditionally carry important information about the structure of a page. For this reason, it is preferable to use headings to mark important elements in a document and to utilise keywords within the heading tags. Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords. For greater SEO, only use one <H1> title per page.
Read more