Maximise your online marketing efforts in your Social Media bios

By -
Regardless of the Social Media platform, I recommend that you don't leave your biography blank... or created in a haphazard manner with little thought, time or effort.

In the exercise of setting up your new online presence in each Social Media channel (Facebook, Twitter, LinkedIn, YouTube, FourSquare et al), take some time to consider firstly your choice of username - does it include any useful keywords for your industry, services or products for example? Have you considered having multiple user accounts/usernames so that your business can be found under distinct categories or sections?

When your Twitter account shows up in the SERPs (Search Engine Result Pages), your description/bio will also show up in the SERPs. This makes it quite helpful when trying to be found for a keyword and/or phrase in your industry vertical.

Many Social Media channels enable you to upload images, design backgrounds and customise the overall design of your Social Media platform. Use this important screen real estate to reinforce your brand and business logo, keep consistency with your corporate colour scheme to show the relationship to your website, and include useful information such as web address, email address, physical address, other contact details, and perhaps even some Call To Action activity with a current advert tile for your latest offer or incentive.

Now take note, if you weren't already aware, Bing and Google Search Engines confirmed in December 2010 that social media positioning, and commentary has a direct impact on rankings. So let's use the value from this to aid your online marketing efforts and get it all tied in together for your business. Bing has a direct content relationship deal with Facebook, and Google likewise has a relationship deal with Twitter. So the more you self promote in these Social Media platforms, the search engines are able to discover more and more of your content pages, links, and the keyword anchor text that point to these pages.

Search Group have regular Social Media training seminars each month, so if you are interested in a free lunch, with 2hrs free training and resources provided let me know so I can forward you an invitation. If you require some direct assistance with researching suitable usernames in the different Social Media channels, or getting set up please simply let me know.

Comments

Post a Comment

Popular posts from this blog

Search Group on FourSquare

By -
When you come to visit Search Group ( www.searchgroup.com.au ) in our offices at: Suite 90, City West Business Centre, 102 Railway Street, West Perth, WA 6005 remember to 'Check-in' using the social media platform FourSquare. Search Group venue location on FourSquare: http://foursquare.com/venue/5155534 We are encouraging our clients, visitors, seminar attendees and staff to join us online via www.FourSquare.com and connect to our business. We'll be offering incentives for frequent visitors as well as "Tips" that are left. See if you can also get a photo of yourself in front of one of our signs and become the Mayor of Search Group! If you would like to find out how your business can use FourSquare for online marketing please contact Search Group on 1300 100 000 .
Read more

Meet Matt Lynch - Head of Search for Perth SEO company SearchGroup.com.au

By -
Introducing the driving force behind leading Perth SEO and Online Marketing company Search Group Matt Lynch's position in Search Group is as Head of Search. His primary role in this position is to drive targeted traffic for clients to their websites, increasing website traffic and generating conversions leading to a Return On Investment (ROI) for the business owners. Matt does this through the use of Search Engine Optimisation (SEO), Google Adwords Search Engine Marketing (SEM), the use of Social Media Marketing (SEM), and enhancing client's websites so that they are at the top of their game in performance and ready to receive the traffic then capture it, and generate the interaction and conversions. Over the last 20 years Matt Lynch have been involved in IT, and has built up a toolkit of skills and knowledge that combine very well for his current role. Matt started in IT from a design background winning state awards in art and technical design. In the past he has had inv
Read more

Using Heading Tags for on-page SEO

By -
The following is a simple introduction to the use of heading tags in the formating of on-page SEO activities. In descending priority of importance, H ref tags should be used to group content on the page, and the titles need to include one or more of the primary focus keywords within the title text. Heading tags (<H1> to <H6>) are given an additional boost in Search Engine rankings by search engines. The reason for this is that headings traditionally carry important information about the structure of a page. For this reason, it is preferable to use headings to mark important elements in a document and to utilise keywords within the heading tags. Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords. For greater SEO, only use one <H1> title per page.
Read more